Posted: Thursday, July 25, 2013
Just when we thought Kérastase couldn't get any better... they did. We are SO excited to announce the release of Kérastase's new styling collection! There are two lines and you should be educated about them so you can find the products best suited for you. The green and purple lines each have their own purpose; the green is meant for construction - meaning that you put it on towel dried hair as a base. The purple is for styling and finishing. Did I tell you the best part? Each product from the purple line has anti-humectant (the stuff that combats humidity!) How great is that?!
The biggest thing to know about the new styling collection is that you can MIX them! Each product is meant to be cocktailed with others. Experiment and figure out what's best for you! Here are a few tips about each product for those who like to play by the rules!
The complete Kérastase regimen consists of four steps : 1) Cleanse 2) Treat 3) Prime and 4) Style
Once you have shampooed (cleansed) and then treated (with your favorite masque or conditioner), prime your hair with your favorite Kérastase priming product. We love the elixirs shown above! Then it's time for the green line to step in.
One of our favorite's from this line is the Spray å Porter Beach Texture Spray. This has a medium and flexible hold and creates beachy waves or great second day hair.
Application: Apply on towel-dried hair/dry hair from roots to ends. Air dry using fingers to scrunch or style as usual with heat tools.
The Lift Vertige Root Uplifting Gel is another great product from the green line. It provides volume and lift at the roots and adds shine to your hair without weighing it down.
Application: Distribute evenly at the roots on towel-dried hair and lift upwards with your fingers. Apply heat directly at the root and then style as usual.
One product that we are so excited for Kérastase to reveal from their purple line is the Powder Bluff - their first texturizing dry shampoo. This product creates buildable texture and body and is an instant style refresher while helping to absorb oils for lasting blow dries. It is light and flexible and can be used on all styles!
Application: Hold can 10-12 inches from hair. Spray onto dry hair using an even, all-around circular motion. Let it dry before styling.
If you're looking for a classic hairspray, look no further! Kérastase has their Laque Dentelle - flexible hold hairspray and Laque Couture - strong hold hairspray. Both have amazing frizz control and can be used to set all styles in place. The flexible hold has more of a buildable hold and the strong hold sets and locks styles. Note: these hairsprays are the same as Kérastase's current hairsprays, but just have new packaging - so if you've always loved them, don't worry, they're still here! And if you've never tried them, now is a perfect time!
Application: Hold can 10-12 inches from hair. Spray onto dry hair using an even, all-around circular motion. Re-apply throughout the day as needed.
Phew! This is a lot to catch up on! Please note that we did not highlight all of Kérastase's new products, but just SOME of our favorites! For the full product line visit their website or stop in the salon to check it out! The stylists will be more than happy to help you and find the best products for you!
Here is a little cheat sheet to find out more about all of the products!
Have you tried Kérastase's new Couture Styling Collection? What's your favorite product?